BounceX wanted to use their appearance at the ETail convention to announce their official relaunch as Wunderkind. Throughout the weekend, we placed a BounceX “tech team” in various locations at the resort, trying to fix the “error404” that covered their booth and branding. We chose to deploy the final reveal at the most heavily attended cocktail event, knowing attendees would all be in the same place at once. Our tech team danced the night away while revealing the new name underneath their lab coats, followed by a massive signage reveal to finish the experience.

Role / Concept + Creative Direction
Partners / Dillon Nauart (Lead Producer)