Featured / Crown Royal Station — Super Bowl 2025

This Super Bowl, Crown Royal transformed a location in the heart of all the NOLA action into the the Crown Royal Station, a vibrant celebration where the soul of New Orleans' beloved dive bars met the elegance of Crown Royal, featuring Grammy Award-winning artists and surprise celebrity guest appearances. The experience surpassed KPI expectations with over 7000 guests, 2000 purple bags packed for service members, and over 23,000 cocktails sampled.