This Super Bowl, Crown Royal transformed a location in the heart of all the NOLA action into the the Crown Royal Station, a vibrant celebration where the soul of New Orleans' beloved dive bars met the elegance of Crown Royal. 

With live performances from Grammy Award-winning artists, immersive experiences, local cuisine, and delicious cocktails, Crown Royal captivated thousands of fans whilst spreading the brand message of generosity. The results speak for themselves.

Metrics / 7000 Attendees / 2,000 Purple Bags Packed / 3,000 Limited Edition Merch Giveaways / 23,000 drinks sampled

Role / Experiential Director (Brand New: A Collective)
IAT Partners / Proof Media Mix (Fabrication) Taylor Strategy (PR), Starpower (talent),
Vayner Media (content), Anomaly (campaign creative)
Production Partners / Baylor Ferrier (Production Lead - Brand New) / My House (Catering) / Digital Events (Merch Customization) / Carson Giles (Set Design) / Jeremy Wittig (3D Design)