To celebrate her sold-out, first-ever headlining tour, Country starlet Tanner Adell took the stage at the Crown Royal Blackberry Bunny Bash, a one-night-only Brooklyn honky-tonk celebration. Adell performed acoustic renditions of her hits like “Buckle Bunny,” “Tan Lines,” and “Whiskey Blues,” as fans packed out the western-themed venue.

The atmosphere brought together the "Bold & Juicy" essence of Crown Royal Blackberry with classic charm, highlighted by neon Crown Royal signs, plush vintage bar stools, berry-hued string lights, and Tanner’s iconic country glam. Adding a meaningful touch to the night, all proceeds were donated to a cause close to Tanner’s heart, underscoring Crown Royal’s dedication to their Generous Spirit platform.

Key Metrics / 5M+ earned impressions, $40K in donations

Role / Experiential Director (Brand New: A Collective)
IAT Partners / Taylor Strategy (PR), Starpower (talent), Vayner Media (content)
Production Partners / Jeremy Wittig (Graphic Design) / Ria Foye (Set Design)