Aerie’s brand is built on body positivity and a happy, healthy lifestyle. To debut their fall activewear collection, Aerie expanded their tried and true pop-up shop activation to include free fitness classes for their fans. The tour activated in four cities in the US and Canada, and incorporated local instructors, healthy snacks, and meet and greets with Aerie’s inspiring brand ambassadors, including model Iskra Lawrence.

Role / Lead Producer
Partners / Toni Gomez (Jr. Producer) / Sean Pedeflous (Design)