When a tweet became a promise, Bud Light needed to follow through for Eagles fans in Philadelphia. In order to meet their bet with Lane Johnson, we worked with the Bud Light InBev team to supply Eagles fans at 75 bars with free Bud Light. Each participating bar along the Super Bowl Victory Parade route was staffed by 4 ambassadors. The kicker? We were given just 36 hours of pre-production lead time.

Role / Producer
Partners / Lizz Wilson (Co-Producer)