Patrón returned as the title sponsor of the next Gallery House iteration - Gallery Art House during Miami’s Art Basel. The partnership included 5x days of always-on Patron brand presence, 4x dedicated events and experiences, and an estimated 67.4M+ earned social impressions. We worked with the brand and IAT to develop and execute 4 key experiences:

• The Permanence Party featured live performances by Mojave Grey and Isaac Likes at the Patron Booth. In addition, guests were treated to tattooing by Trudy Lines and tooth gemming by Kerin Rose Gold.

• The Vibes Only Day Party featured a live performance by Austin Millz, custom shot glass etching and live Patron art by Mike Giron.

• 2x Sunset Yacht Tastings for VVIP guests, overlooking Miami skyline on the Bay. In intimate group pairings, guests were treated to a guided tasting experience of prestige spirits El Cielo and El Alto.
  

Role / Experiential Creative Direction (Gallery Art House-GAH) / Lead GAH Producer / Patrón IAT Rep for Gallery Media Group
IAT Partners / AGENC (Experiential) / MBooth (PR + Press) / The A-List (Talent)