In addition to the #WearYourShine social campaign for Coach, we produced a headlining influencer event at the Coach House flagship in NYC to celebrate the brand’s fall collection featuring its iconic Tabby bag. The event began with a special appearance and inspiring conversation with Gary Vaynerchuck and Coach CMO Sandeep Seth, followed by an evening of cocktails, passed apps, live music, and personal shopping experiences.

Role / Experiential Creative Direction / Lead Producer
Partners / Katie Rappaport (Production Support) / Bite (Catering) / Visual Citi (Props) / Angel Salazar Design (Florals) / Nikki Kynard (DJ) / Rachel Ganim for Shoott (Photography)