As the presenting partner of Gallery Beach House, we produced (3) three-day-weekend experiences for Patrón’s curated guest list. In addition to running the hospitality and operations side for the duration of guests’ stay, we produced a welcome cocktail party, day-long pool party + BBQ, and Sunday brunch each weekend on-site at the property. When not at Gallery Beach House, our production partners crafted off-site experiences in Montauk at Key Patrón accounts.

Over the course of the month, the partnership’s metrics came in at 175 VIP guests and 440+ pieces of content. This gave Patrón an estimated 148m+ impressions for a valuation of $1.45m+ in media.

Role / Experiential Creative Direction / Lead GBH Producer / IAT Lead for Gallery Media Group
IAT / AGENC (Experiential) / MBooth (PR + Press) / The A-List (Talent)
Partners / Allie Birmingham (Hospitality Manager) / Nick Diodato (Master of Ceremonies) / Paper Plane Cocktail Club (Bar Residency) / 4AM Management (DJ Residency)