The Gallery Beach House was created to be a fresh take on the creator house—a space in East Hampton, New York that outfitted with the latest in home entertaining, food, beauty and wellness. Joined by tastemakers, influencers and celebrities we brought GMG’s gallery of brands (PureWow, ONE37pm, @cocktails, @recipes, @picklejuice.137 and @blink) out there for a month of intimate events and curated experiences.

Branded events were produced for Headlining Sponsors Patron & SharkNinja, in addition to always-on activations for Origins, Rosa Regale, DeLonghi, Zoa Energy, BMW, SC Johnson, BodyArmor, Alba Botanica, and Pernot Recard. Over 35 brand partners in total had presence at the house, garnering 1000+ pieces of original content with an estimated 225m+ reach.

Role / Creative Direction / Production & Operations Lead / Client & Partner Management
Partners / Danielle Lotardo (Producer) / Elizabeth Frieze (Producer) / Victoria Perotta (Logo Design) / Jeremy Wittig (Graphics) Mixed Greens (Fabrication) / Allie Birmingham (Hospitality Manager) / Paper Plane Cocktail Club (Bar Residency) / 4AM Management (DJ Residency) / AGENC (Patron Buildouts)