HBO reached out to promote season 3 of High Maintenance, a show about a marijuana dealer in Brooklyn who delivers his goods via bicycle to his New York clients. We facilitated a partnership with New York-based Joe Coffee, known for their CBD infused brew, and deployed a customized coffee truck to Brooklyn, NY and Venice Beach, CA.

As fans joined the queue for a free cup, they were welcomed by brand ambassadors sporting the main character’s signature bike attire. Lucky Brooklyners were also greeted on-site by the show’s star and creator Ben Sinclair.

Role / Concept + Creative Direction
Partners / Melissa Conlon (Producer)