For its new high-concept comedy series, TBS wanted to stay true to their quirky sense of humor with an off the wall promotion. Miracle Workers, which takes a work-place angle on what it would be like for angels working for God, stars A-lister Steve Buscemi as the religious figure. We’ve all seen reports of religious figures spotted on potato chips, puddles and other objects - so we put our spin on the concept by having Steve Buscemi’s 'God’ appear on diner toast throughout New York City.

To drive the concept home, we even brought the toaster to The Late Show for Buscemi’s segment promoting the series.

Role / Concept + Creative Direction
Partners / Melissa Conlon (Producer)